Digital Marketing in Sports
In partnership with Sport management Center
Do you want to know Digital Marketing techniques to the sport?
Digital is the hot topic in sport and therefore how to use it effectively and capitalize on opportunities is an absolute must. In partnership with Sports Management Center, the expert in sports business, we have created a one-day seminar that will give you insight into digital marketing techniques such as content marketing, social media, and analytics – all delivered through a sports lens.
We’ll also talk about the change in fan consumption behavior, the growth of the second screen, official vs unofficial, digital marketing vs sponsorship and the sports rights landscape. We know what works and we want to share our expertise with you.
This seminar is perfect for those managing marketing and communication strategies and who want to gain a deeper understanding of how to effectively engage with sports audiences.
Similarly, for anyone who is looking to grow their understanding of digital marketing - through a sports lens.
The course will be informal and engaging and will contain a mixture of teaching, group, and individual exercises. At the end of the day, you will have a sound understanding of sports business and how to develop a digital sports marketing strategy.
Book onto the Digital Marketing in Sport course and learn from experts who work in the industry today.
This course includes:
Digital Marketing in Sport
• Introduction to Sports Marketing
• The sports rights landscape
• Rights holders and brand engagement
• Change in consumption patterns
• Engaging with audiences
• Official vs Unofficial association
• Content marketing planning and strategy
• Types of digital content
• The Zero Moment of Truth
• Social Media objectives
• Social Media Channels
• Future trends in digital marketing in sport
€ 40 KEAK Member's
€ 60 Non-KEAK Member's