• Mega Digital Marketing Summer Camp

  • Ημερομηνία & Ώρα Διεξαγωγής: 27/05/2019 10:00
  • Διεύθυνση Διεξαγωγής: Λεωφ. Ελ. Βενιζέλου 104, Καλλιθέα 176 76, Ελλάδα
  • Περισσότερες Πληροφορίες: Πατήστε εδώ
  • Κόστος: €180
  • Άλλες πληροφορίες σχετικές με το κόστος:
  • προσθήκη στα ♥ αγαπημένα

    Mega Digital Marketing Summer Camp | 40 Hours | 1 Week
    Monday - Friday 10:00-18:00 | 27-31.05.2019
    Course Language: Greek - Ελληνικά

    Early Bird έως 20 Μαίου €180

    Course Description
    Digital marketing is an exciting area of marketing practice. In this course, we will cover the what, why, and how of major current approaches, including search engine optimization, website analytics, search and display ads, email marketing, social media, and online listening/monitoring.

    Three key messages are woven into the coverage of those tactics. 
    First, you should establish habits for keeping up to date on emerging digital technologies relevant to business and to marketing. 
    Second, you should tie the use of digital marketing activities to business objectives. 
    Third, you should identify data sources that allow you to track performance for your digital marketing activities.

    The course is designed to get you to think like a digital marketing professional, and to give you experience with industry-relevant hands-on assignments and exercises. Central to the hands-on orientation of the course is a client project. You will work in a small group with a local company for their digital marketing efforts.

    Who Can Join
    Business Owners who want to attract more customers online and really want to learn Practical Strategies right from Email Marketing to Advance PPC Marketing to grow their business.

    If you are a Marketing Employee, I.T person, social media marketer, website or Graphic Designer, you can join this advance course & complement your skills with Digital Marketing.

    If you are a Student or a Job Seeker, here comes a great opportunity to excel in the field of Digital Marketing. Start a Job or start your own Online Business

    Course Modules:

    Module 1:

    Digital Marketing Fundamentals
    Marketing v/s Sales
    Marketing Mix
    Content Marketing
    Strategic Flow for Marketing Activities

    Module 2: 
    Website Planning and Structure
    One Page Website
    Strategic Design of Home Page
    Strategic Design of Products & Services Page
    Call to Action (Real Engagement Happens)
    SEO Overview
    Google Analytics Tracking Code
    Website Auditing
    Designing a WordPress & Joomla Website

    Module 3: 
    Facebook Marketing Fundamentals
    Page Info and Settings
    Facebook Ad Campaigns
    Video Promotion
    Facebook Advanced Strategies

    Module 4: 
    Google Adwords
    Google Ad Types
    Pricing Models
    PPC Cost Formula
    Adwords User Interface
    Keyword Planning
    Keywords Control
    Practical Examples
    Bidding Strategy on Location
    Remarketing Strategies
    Remarketing Rules
    Remarketing Tracking
    Google Analytics
    Designing Remarketing
    Images Shared Budget

    Module 5: Social Media Strategy & Content
    YouTube Marketing Fundamentals
    Email Marketing

    Module 6: Google Analytics and Webmaster Tool

    Module 7: Search Engine Optimization
    Understanding SEO
    SEO Keyword Planning
    Meta Tags and Meta Description
    Website Content Optimization
    Back Link Strategies
    Internal and External Links
    Optimizing Site Structure
    Keywords in Blog and Articles
    On Page SEO
    Off Page SEO
    Local SEO
    Mobile SEO
    eCommerce SEO
    Optimizing with Google Algorithms
    Using the WebMaster Tool
    Measuring SEO Effectiveness

    Module 8: Case Studies and Practical Assignments

    Total Cost 40 Hours

    € 180 | Early Bird till 20.05.2019
    € 420 | Booking
    € 150 KEAK Member’s

    Academic Professof: Dr. Gerasimos Tzamarelos

    Registration Required. 

    Διεύθυνση Διεξαγωγής

    Λεωφ. Ελ. Βενιζέλου 104, Καλλιθέα 176 76, Ελλάδα

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