• DIGITAL MARKETING (A WEEK BUSINESS COURSE)

  • Ημερομηνία & Ώρα Διεξαγωγής: 29/01/2018 17:00
  • Διεύθυνση Διεξαγωγής: Λεωφ. Ελ. Βενιζέλου 104, Καλλιθέα 176 76, Ελλάδα
  • Διοργανωτής: ΚΕΝΤΡΟ ΕΠΙΧΕΙΡΗΜΑΤΙΚΟΤΗΤΑΣ ΑΝΑΠΤΥΞΗΣ & ΚΑΙΝΟΤΟΜΙΑΣ
  • Περισσότερες Πληροφορίες: Πατήστε εδώ
  • Κόστος: €160
  • Άλλες πληροφορίες σχετικές με το κόστος:

    PROGRAM COSTS & FUNDING

    € 160 – Early Bird till 15.01.2018 
    € 70 KEAK Member’s Cost
    € 450 - Booking

  • προσθήκη στα ♥ αγαπημένα

    DIGITAL MARKETING

    1-WEEK BUSINESS COURSE
    29.01 – 02.02.2018
    FROM 17:00 TO 21:00
    MONDAY TO FRIDAY

     

    Skills & Tools

    Gain proficiency in social advertising and use Facebook, Google Ad Words, and Google Analytics to find meaning in user behavior.

     

    Production Standard

    Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

     

    The Big Picture

    Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.


    Digital Marketing Units

    DAY 1 (29.01): 
    DIGITAL MARKETING FRAMEWORK & STRATEGY

    Business and Customer Strategy

    Data-Driven Marketing

    DIGITAL MARKETING STRATEGY AND SEO

    Digital Marketing Strategy and Channels

    SEO

    DAY 2 (30.01):
    PAID ADVERTISING

    Paid Search, Ad words, and SEM

    CONTENT MARKETING

    Content Strategy

    DAY 3 (31.01): 

    CUSTOMER ENGAGEMENT AND RETENTION

    CRM and Email Marketing (The New Model)

    Retargeting, Referrals, and Winbacks

    DAY 4 (01.02)
    ANALYTICS, DATA, AND REPORTING

    Metrics, Sources, and KPIs

    ‣ Google Analytics Deep Dive

    ‣ Facebook Deep Dive

    ‣ Display, Programmatic, Retargeting

    ‣ Mobile Marketing Deep Dive

    DAY 5 (02.02): 

    STORYTELLING AND CAMPAIGN PLANNING

    + PRESENTATIONS & NEXT STEPS
    Storytelling and Persuasion Marketing

    Campaign Planning and Budgeting 
    Next Steps

    PROGRAM COSTS & FUNDING
    € 160 – Early Bird till 15.01.2018 

    € 70 KEAK Member’s Cost
    € 450 - Booking

    FAQ’s

    WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THE COURSE?

    By the end of the course, you’ll be able to:

    ‣ Utilize business goals and brand voice in order to generate effective marketing campaigns

    ‣ Analyze company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site

    ‣ Think critically about your brand’s content: from what’s on your site to your Facebook and Twitter pages

    ‣ Create, target, launch, and track Facebook, Twitter, and Google Ad Words campaigns

    ‣ »Clearly define the scope of digital marketing, from community management, to social, display, and email marketing


    Digital Marketing

    Contact Info & Registration

    ATHENS, KEAK

    Διεύθυνση Διεξαγωγής

    Λεωφ. Ελ. Βενιζέλου 104, Καλλιθέα 176 76, Ελλάδα

    Εκδήλωση Ενδιαφέροντος

    Πόσο κάνει Τρία και Δύο?

    Διοργανωτής

    ΚΕΝΤΡΟ ΕΠΙΧΕΙΡΗΜΑΤΙΚΟΤΗΤΑΣ ΑΝΑΠΤΥΞΗΣ & ΚΑΙΝΟΤΟΜΙΑΣ Σκοπός : Η δημιουργία σχέσης στρατηγικού συνεταιρισμού (partnership relationships) με τα μέλη μας, συμβάλλοντ&... προφίλ διοργανωτή