• Fundamentals of Digital Marketing, Social Media, and E-Commerce (4 Weeks Course)

  • Ημερομηνία & Ώρα Διεξαγωγής: 18/09/2017 10:30
  • Διεύθυνση Διεξαγωγής: Λεωφ. Ελ. Βενιζέλου 104, Καλλιθέα 176 76, Ελλάδα
  • Περισσότερες Πληροφορίες: Πατήστε εδώ
  • Κόστος: €120
  • Άλλες πληροφορίες σχετικές με το κόστος:

    4 Week Program - 36 hours Course:

    Member's Fees: €60
    Non KEAK Member Fees: €120

  • προσθήκη στα ♥ αγαπημένα

    Build the #marketing skills you need to succeed in the Digital Economy.

    What you'll learn

    How to leverage new models in business and e-commerce to increase profitability
    Successful Social media and digital marketing techniques
    Real-world application of digital marketing and e-commerce methods
    How to market yourself and your products more effectively and efficiently

    Week One: BEHAVIORAL FOUNDATIONS (18-20.09.2017)

    Overall Introduction to the Course
    Online-Offline Overview
    New Business Models of the Digital Economy: Principles and Examples
    Introduction to GRAVITY

    Week Two: NEW FORMS OF INTERACTION (25-27.09.2017)

    Frictions and Commerce
    Variety and the Digital Economy
    Online-Offline Interaction and the Omni Channel World
    Reputation and Reviews

    Week Three: TOOLS AND PRINCIPLES  ( 2-4.10.2017)

    Introduction to Digital Marketing Assets
    Digital Marketing Tools and Tactics: A Taxonomy
    Online Advertising: Approaches and Principles
    Earned and Integrated Media
    Mobile Engagement

    Week Four: NEW MEDIA PLATFORMS (9-11.10.2017)

    Networks Effects
    Social Advertising and Social Targeting
    Viral Product Features and Viral Content
    Organic Celebrity, Persuasion, and Sentiment
    Online Community and Models of Influence

    4 Week Program - 36 hours Course:

    Member's Fees: €60
    Non KEAK Member Fees: €120

    Διεύθυνση Διεξαγωγής

    Λεωφ. Ελ. Βενιζέλου 104, Καλλιθέα 176 76, Ελλάδα

    Εκδήλωση Ενδιαφέροντος

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